Thinking about going solar in Alberta? It’s an excellent choice for your wallet and the environment. However, as the industry expands, so does the number of solar scams. The single most important rule to follow is to obtain three quotes. This simple step can save you from overpaying and ensure you get a quality system from a reputable installer.
The “Get Three Quotes” Rule: Your First Line of Defence
Know the Numbers: What Solar Should Cost You
One of the most common solar scams is simply paying too much—or way too much—for your system. In 2025, the market price for residential solar in Alberta is typically $2.00 to $2.70 per watt (DC). This price is for the solar panels and installation itself, excluding major upgrades such as a main panel swap or other add-ons. Anything above $2.70/watt should be considered a significant red flag. Always remember to obtain three quotes to compare prices and ensure you are getting a fair deal.
Beware of Promises That Seem Too Good to Be True
Scams aren’t just about price. Be wary of companies that provide return on investment (ROI) or payback information that looks unrealistically positive. A high-pressure salesperson who makes guarantees about future energy prices or savings without a detailed analysis is likely trying to trick you. Please conduct your own research, use a trusted third-party calculator, and, most importantly, obtain three quotes from different companies to compare their projections.
Understanding Door-to-Door Solar Scams
Door-to-door agents often use aggressive sales techniques, pressure you into signing a contract on the spot, and may not be representing a legitimate company. They might offer a “limited time” deal that expires immediately. This type of pressure is unwarranted when discussing an investment. Always take the time to review the contract, verify the company’s credentials, and, of course, obtain three quotes to ensure you’re not falling for a scam.
What to Do If You Suspect a Scam
If you feel you have been a victim of a residential solar scam, or simply want to report a misleading company, you have options:
File a complaint with Solar Alberta: You can file a formal complaint using the Alberta Solar Complaint Form.
See a list of expelled companies: Review the list of companies that have been expelled from Solar Alberta for disciplinary reasons.
Report a Rip-Off with Service Alberta: For consumer protection, you can file a complaint with Service Alberta.
By staying informed and following the golden rule to get three quotes, you can confidently move forward with your solar project and avoid becoming a victim of a solar scam.

