Alberta, we hear you. With administrative fees creeping up, energy bills are feeling heavier than ever, especially in today’s affordability crunch. The good news? While your bill might look complicated, choosing a better retailer doesn’t have to be.
Starting March 1st, one of the Big Three is increasing its administrative fees for electricity and natural gas from $0.33 per day to $0.36 per day. At first, a three-cent daily increase might not seem like much. But over time, these small daily charges add up—almost $400 in administrative fees alone over a typical three-year contract! And that’s before you even pay for electricity or natural gas.
At Blue Ring Utilities, we do things differently. Instead of charging a daily administrative fee, we offer a simple flat rate of $8.85 per month. Compared to a $0.36/day fee, that’s roughly $75 in savings over three years per commodity.
Let’s break it down:
- With our fixed admin fee, Blue Ring Utilities customers pay about $106.20 per year.
- Customers signed up with one of the Big Three will now pay approximately $131.49 per year.
- Over three years, that’s $394.20 versus $318.60, a clear savings for BRU customers.
- That’s about $2.00 per commodity per month saved—money that stays in your pocket.
If you’re looking to reduce unnecessary fees and keep more of your hard-earned money, now’s the perfect time to explore your options. Sign up today and lock in our promotional rate of 8.27¢/kWh (that’s just $62.03 for electricity on an average 750 kWh/month*).
No Surprise Riders
Some providers automatically default customers to the Rate of Last Resort (ROLR) and charge additional riders—cost recovery tools that appear as extra daily fees on your bill. BRU doesn’t do this. With us, you get a clear, predictable bill—no surprises.
Powering Communities, Not Just Homes
When you choose Blue Ring Utilities for electricity, natural gas, or internet, you’re doing more than lowering your bill—you’re supporting local communities. As a locally owned and operated Alberta business, we donate 10% of profits from your bills to help fight food insecurity in Calgary with iCan for Kids.
*The BRU’s Promotional Discount Rate of 8.27 cents/kWh is guaranteed until September 30, 2026, followed by 8.60 cents/kWh is guaranteed until August 2028. Promo rate requires a one-time prudential payment. See website for details.

